But they ended up wasting a lot of time reconciling reports for programmatic revenue and trying to make the numbers match. The Seattle Times was running web ads through Google Ad Manager and email ads through another platform. Check out these success stories of publishers that run native ads in email the right way - and easily: The Seattle Times Still need a little inspiration for going through this process? We’ve got you covered. You can even run forecasting to get data-backed predictions about how certain ads will perform across target audiences. Their platform monitors your benchmarks and suggests opportunities to increase revenue by making simple tweaks to your campaigns. Monitor campaign performanceĪs usual, you can check your reports and track ad analytics right within Google Ad Manager. Just fill out a title and description, and upload an image for your native campaign. You’ll do the same here - just in response to requests for your new email ads. In Google Ad Manager, you always create orders and line items for each ad transaction. This capability also lets Jeeng demand fill in when inventory goes unsold - so you never miss an opportunity to generate revenue. We then return that creative to your email using our native renderer.Ī helpful note: Our tag is also dynamic, allowing for multiple creatives or line items to be trafficked at one time. So once someone opens your email, Jeeng makes a call to Google Ad Manager through the tag and collects all the assets for the creative. As the only email ad server solution on the market that integrates directly with Google Ad Manager, we can easily create the tags (or snippets of code) you need and place them in your email templates. Build tags for your email HTML templateĭon’t worry - you don’t have to do this part. You might feature an ad unit among that list of articles, using the same layout and font as your teasers. Say you launch a newsletter featuring teasers of your most popular articles each month, for examples. In this case, we’re talking about native ads, which blend in with the surrounding content of your email, providing a more intuitive and engaging reader experience.
Just as you would create ad slots for your website on Google Ad Manager, you can create inventory for emails. Use this step-by-step guide outlining how you can run native ads in email: 1. Ready to harness this opportunity to streamline your ad operations and increase revenue?
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How to run native ads in email through Google Ad Manager This not only helps them increase their income, but it also gives them more control over their ad-selling, targeting, and data collection. Publishers are realizing they need to go beyond the walled gardens and tricky algorithms of social platforms, and start expanding their revenue generation strategy. Jeeng can help - providing the backfill you need to keep revenue coming in through email monetization. Sometimes your monthly budget runs out on Google Ad Manager but you still want to sell ads. They know what they’re getting into and they know personalized content will be coming straight to their inbox. Email subscribers, on the other hand, say trust is the #1 reason they sign up for publisher newsletters. And in an age where trust is dwindling due to data privacy concerns and fake news, that’s crucial.Īs we found in our recent industry survey, online-only media earns a trust rating of just 55%, and only 34% trust social media as a news source. There are plenty of reasons to run native ads in email from Google Ad Manager. Why you should integrate Google Ad Manager with email
So, in this article, we’ll discuss exactly why - and how - you should do it. Publishers have a valuable opportunity to run native ads in email from their Google Ad Manager. In many ways, it’s a one-stop-shop for your ad selling needs - supporting a range of ad formats and sizes to help you get the most bang for your buck.Įmail is a channel that’s loved by consumers but often underutilized as a revenue source. Google Ad Manager is widely used by publishers to manage ads and drive revenue from their content.
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